Wednesday, October 28, 2009

Virtual Assistants

Well, here I am just squeaking past my self-appointed deadline. The nifty auto-post feature didn't help either. I guess you have to write the post first before it will publish it.

I thought I would talk a little about a very cool discovery I have made. So many times I have had a small task to complete that was simply beyond my means to do well. I struggled and struggled until I was finally able to eek out a barely passable sample of whatever it was I needed to produce. Had I known about Virtual Assistants, I could have saved myself hours and hours for just a few dollars. Have you ever needed to design a website? Translate a document? Stuff 10,000 envelopes? Whether it is beyond your skill, or you just don't have time, a Virtual Assistant can do it for you. It's like having a part-time employee that you only have to pay when you need them.

Basically, a Virtual Assistant is a freelance (fill-in-the-blank) that will work on a job-by-job basis. You might need to design a database, or write up a legal document, or just type up some notes. Whatever it is, I think you could find someone to do it. This allows you to free up your time for more important things, like growing your business. I have found a few different Virtual Assistant websites, but the one I have found that I like the most is www.elance.com. It is basically a big job board. If you are looking for someone to do work, you post what you need done and the freelancers will bid on your job. You then pick the one you like the most. If you are looking for work, you can sign up, create a profile, and start bidding on jobs that people post. This is amazing for all those stay-at-home moms that need to bring in a little extra income, or for students, or just anyone that needs or wants a bit of extra money.

Check it out when you have the chance. Whether you need something done or you need a job, you can't go wrong!

Dad

Sunday, October 25, 2009

Stay regular...with your blogging, I mean

All of the "Blogging tips" websites say that it is important to be regular with your blogging. Don't just post here and there and everywhere (sort of like I've been doing). I've decided it would be nice if I could have a post every Sunday night and every Wednesday. That seemed like it might be a pain until I discovered that nifty little option that allows me to write a post whenever I want and have it publish at a scheduled time. Handy.

So, let's talk a little bit about mentors. First off, what is a mentor? Dictionary.com says it is:
1.
a wise and trusted counselor or teacher.
2.
an influential senior sponsor or supporter.
So, a mentor is a counselor/teacher, or supporter. In a business context, a mentor is someone who has been where you want to go, and is willing to help you get there as well. This may or may not be in exchange for something of value. A lot of people just want to help others out, and expect nothing in return. Some people want to see some initiative before offering assistance. Some hold courses and charge money for their mentoring services. Either way, I think having a mentor is something that can prove invaluable to your growth.

Where do I find a mentor? Well, I hate to sound simplistic, but just think of what it is you want to do, find someone who is doing it, and talk to them. Offer them your services for free, befriend them, whatever. If your lifelong dream is to open a flower shop, go to a flower shop. Get to know the owner. Maybe offer to work for a couple of hours for free in exchange for advice. Maybe take him/her out for lunch and pick his/her brains. It might be a little scary, you might have to get outside of your comfort zone, but that's the only way you are going to grow.

Let me tell you how I have managed to find a valuable mentor, and hopefully that will inspire you to do the same. As it mentions in my profile, I am currently working as an electrician. I have a friend who owns a store that I have done work for in the past. Up until now, I have have traded my services for some of his merchandise. This has worked well, but I recently got to thinking. This individual started a successful landscaping company and sold it for a large sum of money. This individual is currently running a successful business. This individual has been where I am trying to go, and could provide a lot of valuable insight. So, awhile ago he asked me if I could help him replace all of the lights in his store. He has some really old lights that suck up a lot of power. They cost him a lot of money, and half of them don't work. At first, we had talked about doing some more trading. But then I decided to do something crazy. I told him I would do it for free. All I wanted in exchange was some mentorship. I told him of my business plans and what I hope to do, and he agreed that he knew quite a bit about those things. He seemed quite impressed by my offer, and is more than willing to help out. There was even some hints at possible partnership. I know that nothing is written in stone, and I don't like to be presumptuous or jump to conclusions, but either way, I see nothing but good coming from this. My business partner and I will be meeting with him this week to go over what I have so far and I am very excited at what he has to teach us.

It was hard look at the possible money/trades I could have received instead for doing the work (easily worth $1500-$2000) and turn them down, but I don't think I can put a value on the kind of things he can teach us. Bottom line: if you can find a mentor, DO IT! They've done what you're trying to do. They know the pitfalls, they know the challenges, they know how to avoid them. They can take years off of your learning curve. How can you say no to that?

Dad

Tuesday, October 20, 2009

Assets and Liabilities

First off, I'd just like to announce that we have our first ever snow clearing customer. I'm very excited. It's not much, but it's a start. I'm hoping we can add a couple more before winter really gets going. I've put a lot of work into this business and have been pretty much eating and sleeping it since the start of September trying to get it going in time, so it's nice to start to see some payout.

Now that's out of the way...The next lesson that I would like to pass on that I have learned is one that is very basic, yet so very, very important. It is something that many people are confused about, and once you have learned it, it will make a world of difference to you.

Assets and Liabilities...what are they? Well, we all learn when we go to get a bank loan that assets are things like houses, cars, and mutual funds, and liabilities are things like debt. Unfortunately, that is not exactly the truth. If you look up the word asset in the dictionary, you will get a definition that supports the standard definition of the word "asset": an item of value owned. Likewise the word liability: something for which one is liable.

To all of us middle class and poor people, these definitions of the words "asset" and "liability" are sufficient. It is all we really need to know. To get a loan, you need an "asset" to back it up, like a house or cash. If you have too much "liability", you won't get a loan. That's about as much experience as most of us will ever have with the words.

To rich people, however, these words have a much more useful meaning. It is very simple, but has a profound significance. An asset is anything that I own that puts money in my pocket. A liability is anything that takes money out of my pockets. Why does this difference matter? Because what most people assume to be their biggest asset, their house, is actually their biggest liability. I don't know about any of you, but my house does not make me any money at all. In fact, it costs me money. A lot of money. It is a liability, not an asset. An example of an asset that I own is my yard care business. It puts money in my pocket (or will soon, anyway).

The reason this is so important is this: rich people buy assets. Poor and middle class people buy liabilities. That one teeny little difference makes all the difference in the world. If I am rich and I have $1000, I will buy a stock, or put it towards some real estate, or something else like that. If I am poor or middle class and I have $1000, I will buy a new TV, or go on a weekend getaway, or something like that. After awhile of buying assets, the rich person will be making money and will then have enough to buy a new TV and go on a weekend getaway, and will still have the original $1000. After awhile of buying liabilities, us poor and middle class people will have a house full of junk and a maxed out credit card.

Since learning this, I have personally committed to never buy a single thing for myself again that I don't absolutely need unless the money has come from the proceeds of an asset. I have not asked my wife and children to commit to this yet, but when I have reached that goal for myself, they will be following suit. Instead, I am taking that money and buying assets. For example, I just acquired a DNS registry website that can make me $300-$500 per month. That is an asset. I plan to acquire many more.

There are different types of assets, among them: real estate, businesses, portfolio (paper assets like stocks and bonds) and intellectual property. Look around and I guarantee you will find something that you can afford. As I mentioned in a previous post, there are plenty of opportunities out there.

I can't stress enough, stop buying liabilities! We are all doing it, and if we ever want to get ahead, we need to take that money and buy assets instead. Think of the last big ticket item you bought. I'm thinking of what I bought, and it cost $400. I had no problem spending that $400, but when thinking of investing, there was no money. Imagine if, evertime you ever bought something like a TV, car, boat, bike, etc, you had purchased an asset instead. Think how much money you've spent in the last year, and now imagine what you could have done with that money had you invested it in something. Imagine all the junk you could buy if you had $50,000 generating you $5000 every year. Double that. Triple that. It's not that hard. I am on my way. I hope to see you all when I get there.

Dad

Friday, October 16, 2009

Some unexpected concerns

Well, the great news is that I've started to have some response to my advertising. I've found though, that people are having some unexpected concerns when they contact us back. I can't say I blame them, but I'll have to figure out a way to alleviate those concerns. The problem people are having, is that because we are so new, they are worried we are going to scam them and take off with their money. In retrospect, that is a very valid concern, and something I never really thought of. So far we have 1 contract to be signed on Tuesday, and another that we are waiting to hear back from (maybe we might be waiting a long time!) I think what I may start offering is payment at the end of the month, rather than the beginning. One more hurdle to jump.

On another note, I wrote before that opportunities are everywhere, and now that I've started looking, they sure are! I've been looking through listings of businesses for sale in my area and there are some great fits. My criteria:
- Low maintenance/high employee involvement (if I can pay someone else to run it, even better)
- Positive cash flow (should be a no brainer)
- Low buy-in cost (because I don't have much to buy in with)

I've found at least 6 that fit those criteria. How about this one: It is a line of products that is sold on consignment out of another store. So all that is needed is to bring the product to the store. Total cash flow: $7000-$8000/year. Cost of the business: $40,000. And it sells metaphysical gifts. I don't even know what those are. But if I did, I'd be all over that.

Tanning salon? Positive cash flow, 5 employees that run the place, $80,000 to purchase it. Room to expand. Except my wife doesn't like tanning salons. But besides that, another great business opportunity.

Driving school for sale. Owners are retiring. Asking $85,000. Grosses $107,000 annually. 4 employees. A little more money than I have right now, but that would be a hard one to turn down.

Candy vending machine business for sale. Owner paid $21,000 for it 2 years ago and brings in $200 a week for 4 hours of work. Needs to sell in a hurry, so he's asking $5,500 for it. Holy cow!! That would pay itself back in less than a year! Antonio, answer your phone, I want to buy your business!! He's probably already sold it, but this would be almost perfect.

Two websites for sale. I won't say which ones, b/c I think these ones are just what I am looking for. $2300 for the two of them. Between them they bring in about $2000-$3000/year. No, that isn't very much. But they are 99% automated. There is almost nothing to do but collect the money. The owner is selling b/c he needs capital for another project. Hello passive income.

Of course, you should verify the claims of the business owners. Check financial statements, customer records, etc. I imagine a lawyer would help (mental note: don't forget to call my lawyer).

So get out there and start looking. Opportunities abound! Build up that asset column.

Dad

Saturday, October 10, 2009

Some Early Results

Well, I've some some early results from my advertising. Specifically, 1 reply. It's not much, but it's a start, and it's encouraging.

One thing I have read recently that I am really starting to see is that there are opportunities everywhere, but most people don't see them. One of the biggest reasons I've never really started a business is that I could never think of a good idea. I always thought that good ideas were something other people had. Since I've shifting into business mode, I can all of a sudden see all sorts of opportunities all over the place. For example, on a website I frequent I noticed that someone was selling an item for $200 that I know for a fact is easily worth $250. I managed to bring the seller down to $180. So now I have a $250 item for $180. Once I receive it, I will turn around and sell it for $250, and I will get $250 for it. I know this is a small deal, but that's $70 of free money. Imagine that on a bigger scale. What if I could buy a $200,000 condo for $150,000? That's $50,000 of instant profit. And I've seen those kinds of deals. I know they're out there.

There truly are opportunities all over the place. Have many times have you said to yourself, "Why doesn't somebody open up xyz store and sell abc?" Or something similar. I've said it a lot. Here I was looking for ideas, and I had them. Right in front of my face. Why didn't I open up that store? Or provide that service? Or how many other needs are there that people are willing to pay good money for, but nobody is fulfilling that need. Start looking, and you will see them. I don't think I will ever have trouble thinking up a good business idea again. Now, the hard part is making it work.

Dad

Sunday, October 4, 2009

Getting Close!

Everything is coming together for my yard care business and we should be ready to go full out in about 2 weeks. Which is good, because there's already snow in the forecast. I think this is the first year I can ever remember being a little excited about snow. Not really excited, just a little bit.

We've been focusing heavily on our marketing plan (makes sense, we only have 1 customer so far). A lot of what I've been learning has to do with marketing. In a couple of weeks, I'll know if all of these people who seem smarter than me really are.

One of the things that has made the most sense to me is that the goal of marketing should be to develop leads, not sales. "Wait a second though...I thought I want to sell things, that's why I'm marketing??" That's what the little voice in my head says. But it makes sense. Really. Imagine if you walked up to a girl (or guy) that you've never met and asked them to marry you. You probably wouldn't get very far. You need to develop a relationship first.

The same thing applies to business. Most business owners (including myself at one point) believe that people will come simply because they have a business. Wrong! People want to know something about you first. That's why places like McDonald's do so well, while places like Joe's Burger Joint (no offense if you happen to run a place called Joe's Burger Joint) don't always do so well. People know McDonald's. If I go to McDonald's, I know I will get a mediocre meal at a decent price. Every time. I don't know anything about Joe's Burger Joint, and I'm not always willing to risk going there.

So how do I develop a lead? Instead of offering something for sale, think about who your target market is. What do they want? Offer them something (usually information, or maybe a sample) with no obligation. Show them how helpful you are. Gain their trust. Once they get to know you, they are much more likely to buy whatever you are selling. Or at least recommend you to someone else.

That's the theory anyway. It seems very sound to me. I am about to find out as all of my marketing will be going out this week. I will let you know soon how it turns out. Hopefully we can all learn something.

Dad

Thursday, October 1, 2009

What is your motivation?

Why do you want to be rich? It's almost a taboo subject, and very confusing. On the one hand, we all idolize wealth and riches: big houses, fancy cars, designer clothes, etc, etc, etc. On the other hand, we are taught that money is the root of all evil, being greedy is bad, think of others before yourself.

I believe that both sides have their merits, but the real focus should be somewhere in between. There is nothing wrong with wanting to be able to have nice things and provide for yourself and your family. But if money is all that drives you, you will likely live a miserable existence.

One of the most important things I have learned in the past few months is that if you want to be rich, you need to have a good reason for it or you will not succeed. After all, who doesn't want a big house, a condo in Hawaii, a Mercedes Benz and regular trips to tropical destinations? Obviously, these things do not provide the drive necessary to become wealthy, or we would all be on permanent vacations.

So what is a good enough reason? The best reasons are the non-selfish reasons. You have to want to help people. For example, if you are a mortgage broker and approach your business that way, you will likely live an average life and do average things. That is fine. But if you are a mortgage broker and your business is helping people to get into a home at an affordable rate and be able to pay off that home as quickly as possible, you will have much better focus and I can guarantee you your results will far exceed those of a simple mortgage broker. Why? Because it gives you a reason to succeed. Because people can see that you are genuinely trying to help. By helping people, you will make money.

It sounds very simplistic, but I have been thinking about it a lot lately, and people I have met that are truly successful are generally very nice people and always willing to help. These are the kinds of businesses that I want to frequent, and I do.

When people are shifty and greedy, however, they stick out like a sore thumb and I avoid them like the plague. I don't want to do business with these people. They may be slick enough to make a quick buck here and there, but they will get very few repeat customers.

Bottom line, if you want to be rich, start helping people. Focus on someone else, and the rest will fall into place.

Dad